Notes on links
that work
Guides for the people who publish links all day, product notes when something ships, and the occasional look under the redirect.
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Why your short links should carry your own domain
A shortener that hands out its own domain is advertising for itself. Here is what changes when the link says your name instead, and how to set it up in an afternoon.
3 min -
One link for every profile, and what to put on it
Social profiles give you a single link. A bio page turns it into a menu, tracked like everything else. How to build one that people actually click through.
3 min -
What a click can tell you, and what it can't
Country, device, referrer, campaign. A single redirect resolves more than people expect, and less than some dashboards imply. Here is exactly what is in one.
3 min -
How we decide a destination is unsafe
Every destination is checked when a link is created and again on a schedule. What the scan looks at, why it never runs during a redirect, and what happens when it disagrees with you.
3 min -
How a redirect answers in 24 milliseconds
A short link is only as good as the wait before the destination loads. A walk through the redirect path, what sits on it, and what we moved off it.
3 min -
A thousand links from one CSV
Conference badges, a print run, a partner roster. When you need links in bulk, a spreadsheet is the right tool and the import is the easy part. Here is how to lay one out so it goes through first time.
3 min -
Printed QR codes never have to go stale
A code on a menu, a badge or a billboard outlives whatever page it pointed at. Dynamic codes solve that, and this is how ours work, down to the pixel.
3 min
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