HTTTP.IN vs. Bitly
Both shorten links, print QR codes and count clicks. The difference is how much of it you get before the bill arrives, and a handful of features only one of us has. Here is the plan-by-plan picture, including where Bitly comes out ahead.
What each plan actually includes
Paired by role rather than by price: the free tiers, the first tier with a custom domain, and the largest plan you can buy without talking to sales. Bitly figures are from their public pricing page, checked October 2026.
| HTTTP.IN Free | Bitly Free | |
|---|---|---|
| Price | $0 | $0 |
| Short links / month | 100 | 5 |
| Custom back-halves | Included | 3 / mo |
| QR codes / month | 5 | 2 |
| Custom domains | — | — |
| Analytics history | 30 days | Not stated |
| Bio / landing pages | 1 | 2 |
| Users | 1 | 1 |
| API access | — | 1,000 requests / mo |
| HTTTP.IN Pro | Bitly Growth | |
|---|---|---|
| Price | $8 / mo billed $96 yearly $12 / mo billed monthly | $29 / mo billed $348 yearly $35 / mo billed monthly |
| Short links / month | 2,000 | 500 |
| Custom back-halves | Included | 500 / mo |
| QR codes / month | Unlimited | 10 |
| Custom domains | 1 | 1 |
| Analytics history | 180 days | 4 months |
| Bio / landing pages | 5 | 10 |
| Users | 5 | 1 |
| API access | Included | 25,000 requests / mo |
| HTTTP.IN Business | Bitly Premium | |
|---|---|---|
| Price | $39 / mo billed $468 yearly $49 / mo billed monthly | $199 / mo billed $2,388 yearly $300 / mo billed monthly |
| Short links / month | Unlimited | 3,000 |
| Custom back-halves | Included | 3,000 / mo |
| QR codes / month | Unlimited | 200 |
| Custom domains | 10 | Included |
| Analytics history | 730 days | 1 year |
| Bio / landing pages | 20 | 20 |
| Users | 25 | 1 |
| API access | Included | 50,000 requests / mo |
Things you get here that Bitly does not list
Features on our paid plans that do not appear on Bitly's self-serve pricing page.
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A/B testing
Split one short link between destinations and see which converts, without a separate testing tool.
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Link rotation
Cycle a single link through several URLs — useful for spreading traffic across mirrors or offers.
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Smart targeting
Send visitors to different destinations by country, device or language from the same short link.
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Retargeting pixels
Fire your ad pixels on the redirect, so a click on a shared link builds an audience you can reach later.
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Secret Push
Encrypted, self-destructing links for passwords and API keys. On every plan, free included.
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Team seats included
Pro and Business include multiple team members. Bitly's self-serve plans are single-user.
When Bitly is the better choice
We would rather you pick the right tool than the wrong one from us.
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You need the API on a free account
Bitly's free plan includes a small monthly API allowance. Ours starts on Pro.
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You need many landing pages on a mid-tier plan
Bitly Growth includes 10 landing pages; our Pro includes 5 bio pages.
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You are a very large enterprise
Bitly has years of enterprise contracts, procurement paperwork and account management behind it. If that matters more than price, it is a safe pick.
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You live inside its integrations
If your team already shortens links from inside tools that ship a native Bitly integration, switching has a real cost.
Switching from Bitly
Anything not covered here? Ask us directly.
Will my existing bit.ly links stop working if I switch?
No. Links on the bit.ly domain belong to Bitly and keep redirecting for as long as Bitly keeps them. Create new links here going forward; if you used a custom domain with Bitly, you can point that domain at us instead and recreate the back-halves you still need.
Can I bring my click history with me?
Not automatically. Export your reports from Bitly before you leave so you keep a record; new clicks are tracked here from the day your links move.
Are the Bitly prices on this page current?
They were copied from Bitly's public pricing page in October 2026. Prices and limits change, so check bitly.com before deciding — if anything here is out of date, tell us and we will fix it.
Why compare Pro with Growth rather than Core?
Because Growth is Bitly's first plan with a custom domain, and a branded domain is the main reason people pay for a link shortener. Core is cheaper than Pro but has no custom domain at all.
Is there a free trial of the paid plans?
The free plan never expires and needs no card, so you can try the product before paying. See the pricing page for the current trial terms on paid plans.
Bitly is a trademark of Bitly, Inc.. HTTTP.IN is not affiliated with or endorsed by Bitly. Bitly details taken from bitly.com/pages/pricing, October 2026.
Try it alongside Bitly — the free plan costs nothing
- Free forever plan
- No card required
- Cancel anytime