Bitly alternatives,
compared honestly
Five tools that do what Bitly does, side by side on what the free plan gives you, what the cheapest paid plan costs, and who each one actually suits. We are on the list — and so are the tools that beat us at some things.
Prices from each vendor's own pricing page, October 2026.
Six link shorteners on one table
Bitly is included as the reference point. Switch between monthly and yearly billing to see what each cheapest paid plan costs either way.
| Tool | Free plan | Cheapest paid plan | Best for |
|---|---|---|---|
| HTTTP.IN That's us | 100 links / mo, no custom domain | Pro · $8 / mo yearly · $12 / mo monthly 1 custom domain, 5 users, uncapped clicks | Small teams who want A/B tests, targeting, pixels and bio pages without a big bill. |
| Short.io | 1,000 links total, 5 custom domains, 50,000 clicks / mo | Hobby · $4.17 / mo yearly · $5 / mo monthly 2,500 links total, 7 custom domains, 1 user | Solo users who want the most from a free plan, especially several custom domains. |
| Rebrandly | 10 links / mo, 1 custom domain | Essentials · $8 / mo yearly · $11 / mo monthly 250 links / mo, 2 custom domains, 10,000 clicks / mo | A branded domain on the free plan, or two on a small budget. Full comparison |
| TinyURL | 30 links / mo | Pro · $9 / mo yearly · $11 / mo monthly 125 links / mo, 3 branded domains, 2 years of history | Low-volume users who want long analytics history on a cheap plan. |
| Dub | 25 links / mo, 3 custom domains, API | Pro · $27 / mo yearly · $30 / mo monthly 1,000 links / mo, 50,000 events / mo, 1 year of history | Developers and startups that need conversion tracking and an affiliate programme. |
| Bitly | 5 links / mo, no custom domain | Core · $10 / mo yearly · $10 / mo yearly billing only 100 links / mo, no custom domain, 30 days of history | Large companies that value an established vendor over price. Full comparison |
Which one should you choose?
Start from what you need most. The best pick is not always us, and we have said so.
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You want the most on a free plan
Short.io
1,000 links, 5 custom domains and the API without paying. Hard to beat for one person.
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You are a team on a budget
HTTTP.IN
Pro includes 5 users for less than most tools charge for one, with A/B testing, targeting and retargeting pixels.
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You need a free branded domain
Rebrandly
One custom domain on the free plan; Short.io and Dub also include custom domains for free.
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You care about long history
TinyURL
Two years of analytics from its cheapest paid plan, though only 125 new links a month.
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You are building a product
Dub
Conversion tracking, SDKs and partner payouts, priced for startups rather than individuals.
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You also want bio pages and one-time secrets
HTTTP.IN
Link-in-bio pages with blocks and Secret Push are on every plan, free included.
About this comparison
Spotted something out of date? Tell us and we will fix it.
Why is HTTTP.IN on its own list?
Because we would rather show you the field than pretend it is empty. Each tool has a "best for" that is true, including the ones where another tool beats us.
How current are these prices?
Every figure was read from each tool's own pricing page in October 2026. Prices and limits change, so check the vendor before deciding — and tell us if anything here is out of date.
Why the cheapest paid plan, not a like-for-like plan?
Because it is the first price most people compare. Our individual comparison pages pair plans by what they are for, which is fairer for a final decision.
Do short links break if I switch tools?
Links on another company's domain stay with that company. Links on your own domain can move with you: point the domain at the new tool and recreate the slugs you still need.
Bitly, Short.io, Rebrandly, TinyURL and Dub are trademarks of their respective owners. HTTTP.IN is not affiliated with or endorsed by any of them. Figures taken from each vendor's public pricing page, October 2026; prices in USD.
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