Link analytics

Know exactly who clicks, where, and why

Click tracking that resolves as it arrives — geography, devices, referrers and full UTM support. Every link becomes a source of data rather than a dead end.

Start tracking for free View pricing
  • 500M+
    Clicks tracked
  • <100ms
    Analytics latency
  • 200+
    Countries detected
  • 99.9%
    Uptime target
1
CLICK TRACKING

Real-time click data, always up to date

Clicks land on the dashboard within milliseconds. Filter by date, link or tag, and put two periods side by side to see which way a campaign is going.

  • No sampling, no overnight batch. The figure on screen is the one the API returns, and it is the one that was true a second ago.

    • Live click stream dashboard
    • Hourly, daily, weekly and monthly views
    • Click velocity alerts
    • Unique versus total breakdown
    • Bot and crawler filtering

  • Weekly shape at a glance. The pattern matters more than the total — it is what tells you when to send the next one.

    Mon
    65%
    Tue
    82%
    Wed
    91%
    Thu
    74%
    Fri
    88%
    Sat
    45%
    Sun
    38%
2
AUDIENCE

See where your audience really is

A GeoIP lookup maps each click to a country, region and city, and User-Agent parsing fills in the device. Both are resolved on the worker, never on the redirect.

  • Top markets, ranked. Country, region and city for every click, with IP addresses anonymised after 24 hours so the report outlives the identifier.

    United States
    42%
    United Kingdom
    18%
    Germany
    12%
    Canada
    9%
    Australia
    7%

  • Mobile, desktop or tablet. Accurate device type, operating system and browser, so a landing page can be built for the visitors it actually gets.

    58%
    Mobile
    35%
    Desktop
    7%
    Tablet
    • OS: iOS, Android, Windows, macOS
    • Browser: Chrome, Safari, Firefox, Edge
    • Screen size category
    • Exportable to CSV
3
CAMPAIGNS & EXPORT

Attribution in, data out

Campaign parameters are captured on arrival and everything you can see is everything you can export — there is no premium tier of your own numbers.

  • UTM parameter tracking

    The five standard parameters are captured and reported automatically, so you can see which campaign drove the traffic rather than inferring it from a referrer.

    • utm_source
    • utm_medium
    • utm_campaign
    • utm_term
    • utm_content

  • Data export

    Pull any date range to CSV for a spreadsheet or a BI tool, or read the same rows from the API. No export fee, and no lock-in period.

    • CSV export, all fields
    • JSON through the REST API
    • Date range filtering
    • Per-link or account-wide
    • Scheduled email reports
4
FAQ

Questions about analytics

Anything not covered here? Ask us directly.

Can I track QR code analytics and scans?

Yes, for dynamic codes. The scan passes through a redirect, so it produces the same report a click does — scans over time, country and city, device type and browser.

How does UTM tracking work in analytics?

UTM parameters on the destination URL are read at redirect time and stored against the click. Source, medium, campaign, term and content are then filterable in the dashboard and available through the API.

Can I track social media link performance?

Yes. Referrer is recorded on every click, so traffic from Facebook, Instagram, LinkedIn, X and the rest is broken out by platform without you tagging anything by hand.

What makes a good link tracking tool?

Data that arrives quickly, is complete rather than sampled, and leaves in a format you can use elsewhere. That is the bar we build to: sub-100ms ingestion, unmetered redirects, and CSV or JSON export on every plan that has analytics at all.

How do I analyse campaign performance?

Compare click volume, geography and device mix across two date ranges, split by UTM campaign. Where you have conversion data of your own, export the click rows as CSV and join on the campaign tag.

What are the benefits of real-time analytics?

You can act while the campaign is still running. A send that is underperforming at hour two is worth changing at hour three, which is not possible if the numbers arrive tomorrow.

How long is click data kept?

Thirty days on the free plan, ninety on Pro and a year on Business. Export at any point during the window and the data is yours regardless of what happens to the account.

Ready to understand your audience?

Start tracking clicks on the free plan. No card required.

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