Instagram, TikTok, X and most podcast players give you exactly one link. A bio page is the standard workaround: a single page on your own short domain that lists the handful of places you want people to go, so the profile link never has to change.
Ours is built into the same product as your links, which means every button on the page is a short link with the same analytics, expiry, targeting and safety checks as any other.
Start with three buttons
A bio page with twelve buttons is a page nobody reads. Start with the three things you would say if someone asked "where should I go?": the latest launch, the thing you sell, and the way to reach you. Add a fourth only when you can name the person who needs it.
Order by what you want, not by what you have. The top button gets most of the clicks, and the share drops fast below it.
Make it look like yours
The page lives on your domain (go.yourbrand.com/you) and takes your colours, a logo, a headline and a short line of copy. There is no platform branding on a paid plan and no visitor tracking beyond the click counts you see on every other link. It is a page, not a feed.
Themes are deliberately few. A bio page is a menu, and menus are better plain.
Every button is a link
Because each button is a short link underneath, it inherits everything links can do:
- Swap the destination without touching the page. The launch button points at this month's launch, whichever month it is.
- Schedule it. A button can appear at a set time and expire after, which is how you run a 48-hour sale without editing anything at midnight.
- Target it. Send app-store buttons to the right store by device, or a regional page by country.
- Measure it. Clicks per button, over time, by source, on the same analytics page as the rest of your links.
Add the profile link to your scheme
Tag the page itself with a campaign like bio-instagram on the Instagram profile and bio-tiktok on TikTok. The page is the same, the link differs, and you learn which profile is doing the work.
Email capture, if you want it
A bio page can include a single email field that writes to a list you can export. It is off by default. If you turn it on, say what people are signing up for, and put it below the buttons rather than above them. People came to click, not to give you an address.
When you have outgrown it
If you find yourself wanting sections, images, embedded video and a blog, you want a website, and a bio page is not one. Keep the bio page as the door and put the website behind the first button.